RESEARCH SERVICES

Research
Pulse offers various innovative research strategies to fit your publication and market, including RBS Research, readership surveys, MindShare research, strategic planning research and market research. Phone research is conducted from our in-house call center, and web surveys monitored by our team of talented professionals.

Pulse Readership Score
The Pulse Readership score is a survey developed by Pulse Research which includes all of the base RBS questions, but adds in questions focusing on community identity, news/information sources, perceptions of your publication, your competition's penetration, lifestyles, demographics and even internet penetration. This comprehensive study is then calculated for over 100 key readership factors, and can be compared to other publications to gauge your position in the market.

Mindshare research
By conducting intensive top-of-mind research, Pulse can help you show businesses that they need to advertise in order to leave an impression on their market. It's a proven fact that consumers who can't bring the name of a company to mind are significantly less likely to purchase products or services there.