Covid-19 Impact Survey

Local Community Needs & Business Survey

starting March 24th, 2020

How it Works

Pulse is launching a new survey to help determine the impact of Covid-19 on local shopping intentions. How we shop has changed and this is having a major impact on local businesses and the economy. We hope the survey results will help address some of the business uncertainty. Giving local businesses, newspapers, and sales teams a better understanding of the next few months.

Promote the survey

To get started, just run an ad, or send an email to your loyal audience. We will provide email blast options, a sample Facebook post, and classified liner examples, and ready-to-use ads for both web and print. See the current example ads, below.

Get minimum sample

Just get a few responses to the survey, so that we can verify promotion - is all that is needed. The more survey sample you get, the more your audience is represented.

We give you the research results

Once the survey is completed we will send you the survey results. The results will give you information to better understand the current local business market.

Benefits

Pulse is launching a new survey to help determine the impact of Covid-19 on local shopping intentions. How we shop has changed and this is having a major impact on local businesses and the economy. We hope the survey results will help address some of the business uncertainty. Giving local businesses, newspapers, and sales teams a better understanding of the next few months.

It's simple to participate: Just invite your readers & website visitors to participate in the survey. Run small house ads inviting your readers to in the Local Business survey and publish a link on your website to the survey.

Ads

Research time period: beginning March 24th 2020


Web Intercept Ads

Web Intercept Ads have proven to be the fastest and most effective way to reach your web audience. To see a working example of how the web intercept ad will appear to your website visitors, CLICK HERE. In order to run a survey web intercept on your site(s), you or your web administrator can follow the steps below:

  1. Copy and paste the following two lines of code into the <head> section of any web page that you wish to enable the web intercept link :

    <script type="text/javascript" src="//www.pulseresearch.com/web_intercepts/response.js"></script>
    <link rel="stylesheet" href="//www.pulseresearch.com/web_intercepts/response.css">


  2. Copy and paste the following into the body of any web page that you wish to enable the web intercept link (anywhere inside the <body></body> tags) :

    <div class="pulse_intercept" id="pulse_intercept"></div>


Print Promotion Ads

Click on a size below to download the print advertisement(s). All ads are PDF files, saved in 150 ppi resolution.
If you need a size that is not available below, please contact us.



Web Promotion Ads
All Ads are linked to http://www.pulsepoll.com/

To place these ads onto your site using our ad code, please follow the steps below. You will only need to place the ad code once; future ads will then be updated automatically to your site.
Note: If you are already using another ad script platform, you may save the images below and upload them as creatives through your own platform instead.

1. Copy & paste this code below and paste it into the <head> section of your page.

<script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script>
<script>
window.googletag = window.googletag || {cmd: []};
googletag.cmd.push(function() {
googletag.defineSlot('/2044412/POA_728x90', [728, 90], 'div-gpt-ad-1566322956409-0').addService(googletag.pubads());
googletag.defineSlot('/2044412/POA_300x600', [300, 600], 'div-gpt-ad-1566323352640-0').addService(googletag.pubads());
googletag.defineSlot('/2044412/POA_300x250', [300, 250], 'div-gpt-ad-1566323483405-0').addService(googletag.pubads());
googletag.defineSlot('/2044412/POA_160x600', [160, 600], 'div-gpt-ad-1566323690652-0').addService(googletag.pubads());
googletag.pubads().enableSingleRequest();
googletag.enableServices();
});
</script>


2. Copy the code for one of the ad sizes below.
3. Paste the ad code from Step 2 into your web page's code exactly where you want the ad to appear.
4. If you wish to display more than one ad, repeat steps 2-3 for each ad size.

728 x 90
Ad code to copy & paste:

<div id="div-gpt-ad-1566322956409-0" >
<script>
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1566322956409-0'); });
</script>
</div>

300 x 600 (Recommended)
Ad code to copy & paste:

<div id="div-gpt-ad-1566323352640-0" >
<script>
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1566323352640-0'); });
</script>
</div>

160 x 600
Ad code to copy & paste:

<div id="div-gpt-ad-1566323690652-0" >
<script>
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1566323690652-0'); });
</script>
</div>

300 x 250
Ad code to copy & paste:

<div id="div-gpt-ad-1566323483405-0" >
<script>
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1566323483405-0'); });
</script>
</div>

Email Blast

Email Blast

< SUBJECT: Help Your Community >

Please help by taking an online survey to ascertain what news you are seeking, what’s most important now, what the local paper can do and what you plan to buy and shop for.

Your answers will help us navigate through these truly unprecedented times. None of the responses will be shared or used for any other purpose except to better serve our community.

The survey is at: www.pulsepoll.com Everyone completing the survey will be able to enter a contest to win $1,000 as our way of saying, "Thank You" for your time.

Thank You!



Publisher Article

Letter to Our Readers

Much about our lives has changed and this is having a significant impact on our community, the economy and local businesses. As both a news and business organization, we wish to learn more from you.

We are partnering with Pulse Research to launch a reader survey. Please help by taking this online survey to help us determine what news you are seeking, what’s most important now, what the local paper can do and what you plan to buy and shop for. We will use the survey results to deliver community news that is most important to you along with helping local businesses get some ideas on what you need.

The survey is at: www.pulsepoll.com Everyone completing the survey will be able to enter a contest to win $1,000 as our way of saying Thank You.

We appreciate your responses.



Facebook Posts

Facebook Post

Covid-19 is impacting our community and local business in many ways. The business uncertainty about the next few months is one of the many challenges. How we shop has changed, yet we do not know by how much or how long. To help address the uncertainty, please take the time to complete a survey about your current and future shopping needs. This information will help local business and this newspaper get a better understanding of changes to plan for.

$1,000 is being awarded by Pulse Research to one respondent. Your responses are completely confidential.To help better understand how your plans have changed, please start the survey at: www.pulsepoll.com

Thank You!



Classified Liners

Classified liner to run in vehicles for sale:

Win $1,000 ! Take our survey at www.pulsepoll.com and tell us about how your plans have changed. Your input will help this paper help local businesses. Thank you!


Classified liner to run in misc. for sale:

Win $1,000 ! Take our survey at www.pulsepoll.com and tell us about how your plans have changed. Your input will help this paper help local businesses. Thank you!