Pulse of America Survey Results 2020


With your new audience shopping information. Engage local businesses with information they want with a Teaser, Flyer or OnePage presentation.
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Your questions answered about the shopping information.

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Pulse of America Survey Results 2020

The annual Pulse of America survey captures shopping and purchasing intentions and spans 600+ business types as well as several thousand products and services. Choose a location below to download a PDF of results.


January 2020

Arkansas, Oklahoma, Texas
Far West
January 2020

California, Idaho, Nevada, Oregon, Washington
Great Lakes
January 2020

Illinois, Indiana, Michigan, Ohio, Wisconsin
January 2020

Louisiana, Mississippi
January 2020

Arizona, Colorado, Montana, New Mexico, Utah, Wyoming
January 2020

Delaware, Maryland, New Jersey, Pennsylvania
January 2020

Kentucky, North Carolina, Tennessee, Virginia, West Virginia
January 2020

Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island, Vermont
January 2020

Iowa, Kansas, Missouri, Minnesota, Nebraska, North Dakota, South Dakota
January 2020

Alabama, Florida, Georgia, South Carolina


See how you can use the shopping plans and value of your audience in presentations to local businesses. To get custom program for your newspaper at no cost or obligation, just click here.

"It is personalized and specific to the client you are dropping in on"
"Peaking interest of the business because they WILL want to know these answers....."
"I like the participation aspect of it. Getting advertisers involved is important."
“Brief and to the point it gives the customer a little but not to overwhelming”
“We are giving the potential client something of value; instead of asking for something.”
“it will get the business owner thinking about how many potential customers are out there in need of the product(s) they might carry - will be of great interest to the business”
“Gives detailed, personalized results that can help drive their advertising mindset in the right direction”
“I like the simplicity of the "hook" it at a glance shows that we have information on their industry.”
”I think it will draw clients in because it is information that they want and need to know.“
“Clean, short, simple, personal, engaging, visual, and direct“
"Pulse is the best tool we have ever had and I love the rewards and competitiveness that it creates" Nancy G. | Account Executive