During these unprecedented times of challenge and uncertainty for newspapers, your friends at Pulse are doing everything we can to lessen the impact of Covid-19 for you, your ad reps and local businesses.
TIMELY COMMUNITY INFORMATION
COVID 19 IMPACT READER SURVEY
Pulse is conducting a complimentary reader survey to provide valuable insights about what your readers want, need and expect. Equally important, the survey will include purchasing plans over the next 90 days so you have current shopping information to truly be the "go-to" consultant for your local businesses. To get details on how to participate and promote the Covid19 reader survey go to pulseresearch.com/covidsurvey
WORK FROM HOME SUPPORT
PULSE TOOLS SUPPORT WORKING FROM HOME
Many outside ad reps need new skills to work from home. Pulse has developed the tools and guidance to help them do just that. Pulse presentations are designed to be live and interactive so they work in a virtual environment. Pulse is conducting training programs and videos to help your team effectively work remotely.
COVID-19 BEST BUSINESS CATEGORIES
SUGGESTED BEST BUSINESS CATEGORIES
Literally overnight, the best business categories have changed. Pulse has prepared a list of over 60 business categories to contact now. It's live, useable and at your fingertips right now in the Pulse Sales Tools.
SUGGESTIONS TO OVERCOME "I'M CANCELLING MY ADVERTISING"
YOU'RE NOT GOING TO SAVE EVERY CAMPAIGN, BUT HERES HOW TO SAVE QUITE A FEW
More than ever you local businesses are looking for solutions. Many are closed at this time, but open to ideas. Pulse has prepared a video and is conducting ongoing webinars to help your team know what to say and what to do when a local business says they are canceling. In addition, Pulse covers many suggestions on what a business should or could be advertising in today's new reality. Instead of canceling, many businesses will promote consistently.
AD REP TRAINING
IMPROVE BASIC SKILLS DURING TIME AT HOME
Pulse just launched the Pulse Training and Certification program. A couple of our clients were so impressed with the Pulse training that they are going to mandate that each team member get Pulse "certified" when they are working from home. When times are back to normal, your team will be even more effective and productive.
REMOTE SALES TEAM MANAGEMENT
PULSE CALL PLANNER
It's going to require new skills to manage sales reps working at home. The Pulse Call Planner is an effective resource to know in real-time the current prospects for each ad rep and their progress and status with each. Managers can also make assignments for each team member. It doesn't replace regular office meetings but it is darn close.