Pulse of America

National Shopping Survey

Sep. 20th, 2019 - Jan 1st, 2020

How it Works

Pulse Research conducts an annual national purchasing survey. The Pulse of America survey captures shopping and purchasing intentions and spans 550+ business types as well as several thousand products and services. Just promote the survey and we provide the research results.

Promote the survey

To get started, just run an ad, or send an email to your loyal audience. We will provide email blast options and ready-to-use ads for both web and print. See the current example ads, below.

Get minimum sample

Just get a few responses to the survey, so that we can verify promotion - is all that is needed. The more survey sample you get, the more your audience is represented.

We give you the research results

Once the survey is completed at the beginning of January 2020 - we will send you the POA results. The results will give you shopping intentions for 580 business types and over 1000 products and services.


By participating in the Pulse of America shopping survey, Pulse Research will be providing you with the results of the Pulse of America survey. Your sales staff will have the most current consumer product and service purchasing plans for effective sales presentations.

It's simple to participate: Just invite your readers & website visitors to participate in the survey. Run small house ads inviting your readers to in the Pulse of America consumer survey and publish a link on your website to the survey.


Research time period: Sep. 20th, 2019 - January 1st, 2020

Web Intercept Ads

Web Intercept Ads have proven to be the fastest and most effective way to reach your web audience. To see a working example of how the web intercept ad will appear to your website visitors, CLICK HERE. In order to run a Pulse of America web intercept on your site(s), you or your web administrator can follow the steps below:

  1. Copy and paste the following two lines of code into the <head> section of any web page that you wish to enable the web intercept link :

    <script type="text/javascript" src="//www.pulseresearch.com/web_intercepts/poa.js"></script>
    <link rel="stylesheet" href="//www.pulseresearch.com/web_intercepts/poa.css">

  2. Copy and paste the following into the body of any web page that you wish to enable the web intercept link (anywhere inside the <body></body> tags) :

    <div class="pulse_intercept" id="pulse_intercept"></div>

Print Promotion Ads

Click on a size below to download the print advertisement(s). All ads are PDF files, saved in 300 ppi resolution.
If you need a size that is not available below, please contact us.

Web Promotion Ads
All Ads are linked to http://www.pulsepoll.com/

To place these ads onto your site using our ad code, please follow the steps below. You will only need to place the ad code once; future ads will then be updated automatically to your site.
Note: If you are already using another ad script platform, you may save the images below and upload them as creatives through your own platform instead.

1. Copy & paste this code below and paste it into the <head> section of your page.

<script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script>
window.googletag = window.googletag || {cmd: []};
googletag.cmd.push(function() {
googletag.defineSlot('/2044412/POA_728x90', [728, 90], 'div-gpt-ad-1566322956409-0').addService(googletag.pubads());
googletag.defineSlot('/2044412/POA_300x600', [300, 600], 'div-gpt-ad-1566323352640-0').addService(googletag.pubads());
googletag.defineSlot('/2044412/POA_300x250', [300, 250], 'div-gpt-ad-1566323483405-0').addService(googletag.pubads());
googletag.defineSlot('/2044412/POA_160x600', [160, 600], 'div-gpt-ad-1566323690652-0').addService(googletag.pubads());

2. Copy the code for one of the ad sizes below.
3. Paste the ad code from Step 2 into your web page's code exactly where you want the ad to appear.
4. If you wish to display more than one ad, repeat steps 2-3 for each ad size.

728 x 90
Ad code to copy & paste:

<div id="div-gpt-ad-1566322956409-0" >
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1566322956409-0'); });

300 x 600 (Recommended)
Ad code to copy & paste:

<div id="div-gpt-ad-1566323352640-0" >
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1566323352640-0'); });

160 x 600
Ad code to copy & paste:

<div id="div-gpt-ad-1566323690652-0" >
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1566323690652-0'); });

300 x 250
Ad code to copy & paste:

<div id="div-gpt-ad-1566323483405-0" >
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1566323483405-0'); });

Classified Liners & Email Blast texts

Classified liner to run in vehicles for sale:

Win a $3,000 grand prize! Take our survey at www.pulsepoll.com and tell us about your media usage and shopping plans. Your input will help this paper help local businesses. Thank you!

Classified liner to run in misc. for sale:

Win $3,000 in cash! Enter to win. Take our survey at www.pulsepoll.com and tell us about your household shopping plans and media usage. Your input will help us improve the paper and get the advertising specials you want. Thank you!

Email Blast

< SUBJECT: Pulse of America survey: Chance to win $3,000 >

The current strong economy can still be a challenge for many local businesses, due to online shopping, out of area shopping, and the changes within our local market. By completing the Pulse of America survey, you will help in estimating the local shopping climate of our community in the hopes that we can help local businesses. We have partnered in a survey with Pulse Research, a nationally respected research company. The survey is primarily focused on shopping plans and media use. Once completed, we will share the results of the survey with local businesses. Your responses are completely confidential.

A $3,000 prize is being offered as an incentive. To enter, please take the survey at www.pulsepoll.com and tell us about your household shopping plans.

Thank you