Readership Survey

guaranteed

"We averaged $1,000 per sales opportunity presentation call using our Pulse reader research. We got our investment back many times over."
Bill Markham, Publisher, Courier-Herald (circ. 6,400) - 4/2001

The AdSeller can help:

Boost Print Advertising Revenue - Attract advertisers by providing objective, third-party verification of readership. Advertisers will respond to your reader purchasing information within an opportunity based presentation.

Empower your Sales Team - With credible research, and information that is very relevant to advertisers; your sales team will close more business. We provide the training and materials that your sales staff require.

Identify Future Spending- The readership survey discovers the future spending intentions of your readers. It is an effective way to identify and sell advertisers on the unique benefits of your publication.

Know Your Readers - Use proven research to better understand your readers. Develop targeted content to appeal to your readers current interests.

Attract New Readers - Acquire new readers and improve reader loyalty by identifying which articles, features, sections, promotions, generate the most interest.

Save you Time - We appreciate your busy schedule; we take care of the details, implementation and deliverables so that you can focus on your business.

The AdSeller is an Internet based research survey that delivers compelling information on reader shopping patterns and reader demographics. The service helps publishers of any size boost ad spending and improve decision making. The AdSeller has proven to be an effective service, using real-time research with a tested sales program to help acquire, retain, and boost advertising spending. The validity of online research has proven to be consistent with traditional research.

With the AdSeller research, publishers can answer:

Who reads the publication?

What are the future purchasing intentions of readers?

How much spending will happen outside of the defined market area?

What advertising opportunities are being missed?

What products represent the best cross-sell opportunities?

What sections generates the most purchases or customers?

With the AdSeller sales kit, publishers can:

Implement a proven sales process

Identify new newspaper advertising opportunities

Train sales staff

Overcome objections

Determine how much spending will happen outside of the defined market area;

What advertising opportunities are being missed;

What products represent the best cross-sell opportunities;

What sections generates the most purchases or customers.

AdSeller does not require any hardware or software or additional expenses, and does not drain valuable IT resources. The online survey can be online within a few days. You can access the research results through any Internet connection.

Other advantages:

Immediate

Affordable

Effective

Valid

Export capabilities to Microsoft Excel, Word, or plain text

Password-protected accounts

Real-time statistical reports

The AdSeller is Guaranteed *

* GUARANTEE: Pulse Research Guarantee
Increase revenue in a month following the steps in the 30-day Sales Guide or your money back. We guarantee that at the end of the 30-day Sales Program, that you will increase at least one page per sales person in new business, or your money back.

Using proven sales techniques and supported by an affordable readership survey, the AdSeller is an immediate way to impact your bottom line.
Pulse Research brings 20 years of research experience, with over 5,000 publications, to Internet based research. Fast, affordable and accurate, Pulse Research can help any business dramatically improve itsprint advertising sales effectiveness.

Schedule a live demo: 503.626.5224

MORE INFORMATION

Contact Diana Smith info@pulseresearch.com | 503.626.5224